Dancebill Advertising

Booklet

Dancebill Advertising

Price range: $850 through $2,850

Promote your business in South Carolina Ballet’s Dancebill and place your brand before an engaged, loyal audience while supporting one of the state’s leading performing arts organizations.

Your advertisement will appear in five productions at the Koger Center, giving your business repeated visibility throughout the performance season in front of an engaged live audience.

For generations, the Dancebill has been an essential part of the theatre experience — a program patrons read before the performance, during intermission, and often keep long after the curtain falls. It offers advertisers a polished and effective way to connect with an audience that values culture, community, and quality.

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Description

Why Advertise

Advertising in the South Carolina Ballet Dancebill gives your business visibility in a setting that is both trusted and memorable.

According to historical Dancebill materials, more than 15,000 Dancebills were distributed across the season, patrons spent an average of 30 minutes reading them, and 75% kept them for a week or more. The Dancebill has also long been positioned as a strong way to reach an affluent customer base.

Season Advertising Rates

Dancebill advertising is offered as a season package, with your ad appearing throughout the season. Advertisers may update their artwork prior to each performance.

  • Back Cover — $3,000
  • Center Double Spread — $2,800
  • Inside Cover — $1,550
  • Full Page — $1,250
  • Half Page — $850
  • Ad Design Fee — $50.

Ad Sizes

All Dancebill advertisements are printed in full color, offering a polished and high-quality presentation for your business or organization.

To ensure your ad prints clearly and professionally, please follow the size and file specifications below.

Full Page Ad

A full page advertisement gives your business the greatest visual impact and allows ample room for branding, imagery, messaging, and contact information.

Trim Size:
5″ W x 8.5″ H

Full Bleed Size:
5.5″ W x 8.5″ H with 0.125″ bleed

A full bleed ad extends to the very edge of the page with no white border. If you would like your background color, image, or design elements to run off the page, please submit your artwork with bleed included. Keep all important text, logos, and contact details safely inside the trim area so nothing is cut off during printing.

Half Page Ad

A half page advertisement is a strong option for businesses that want a professional presence in the Dancebill with a more concise layout.

Size:
5″ W x 3.875″ H

This format works well for simple, clean designs that feature a logo, one strong image, a short message, and key contact details.

File Preparation Guidelines

For best results, submitted artwork should be:

  • High resolution at 300 DPI
  • Supplied as a PDF, JPEG, or TIFF
  • Designed in CMYK color
  • Saved at the correct ad dimensions
  • Checked carefully for spelling, image quality, and logo clarity

Design Assistance

If you do not have finished artwork, South Carolina Ballet can create your ad for an additional $50 using your logo, one image, and your submitted copy.