Privacy Policy

Last Updated: August 7, 2026

South Carolina Ballet (“South Carolina Ballet,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit southcarolinaballet.com, purchase tickets, make a donation, become a Season Member, register for an audition, event, class, program, or other activity, subscribe to our communications, or otherwise interact with South Carolina Ballet online or in person.

South Carolina Ballet
1545 Main Street
Columbia, South Carolina
marketing@southcarolinaballet.com

Information We Collect

We may collect personal information that you provide directly to us, including:

• Name
• Mailing address
• Email address
• Telephone number
• Billing information
• Ticket purchase and attendance information
• Donation and membership information
• Event, audition, class, or program registration information
• Communication and marketing preferences
• Information you provide through forms, surveys, applications, or correspondence
• Information about another person when you purchase a ticket, register a participant, or make arrangements on their behalf

If you provide personal information about another individual, you are responsible for ensuring that you have permission to provide that information when required.

Payment Information

When you purchase tickets, memberships, event packages, merchandise, or make a donation, your payment information may be collected and processed directly by third-party payment processors such as Stripe, PayPal, Ticket Tailor, or payment services integrated with WooCommerce.

South Carolina Ballet generally does not receive or store your complete credit or debit card number.

Payment providers process payment information in accordance with their own privacy policies, security practices, and terms.

Information Collected Automatically

When you visit our website, ticketing pages, or other digital services, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website
• Pages viewed
• Links clicked
• Date and time of visits
• Website interactions
• Cookie and similar technology identifiers

We use this information to operate and improve our website, understand how visitors interact with our content, measure the effectiveness of our marketing, maintain security, and improve the overall patron experience.

How We Use Your Information

We may use your personal information to:

• Process ticket purchases, donations, memberships, registrations, and other transactions
• Provide tickets, receipts, confirmations, and event information
• Manage Season Memberships and patron accounts
• Administer auditions, educational programs, events, and other activities
• Respond to questions and customer service requests
• Provide important information about performances, schedule changes, cancellations, parking, venue information, or other matters relating to your purchase
• Maintain donor, patron, participant, and membership records
• Send newsletters, performance announcements, fundraising appeals, surveys, and other communications
• Improve our website, performances, programs, events, and services
• Analyze website traffic and advertising performance
• Measure the effectiveness of marketing campaigns
• Prevent fraud, misuse, spam, and security incidents
• Maintain financial and accounting records
• Fulfill legal, regulatory, tax, insurance, or contractual obligations
• Protect the rights, safety, and property of South Carolina Ballet, our patrons, artists, staff, participants, and others

Email and Marketing Communications

If you subscribe to our mailing list, purchase tickets, become a Season Member, make a donation, register for a program, or otherwise provide your contact information, we may communicate with you about South Carolina Ballet performances, events, programs, fundraising initiatives, and other news where permitted by law.

You may unsubscribe from marketing emails at any time by selecting the Unsubscribe link included in our emails or by contacting us at marketing@southcarolinaballet.com.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, including ticket confirmations, receipts, schedule changes, event information, membership communications, or other notices relating to a transaction or registration.

Third-Party Services We Use

South Carolina Ballet uses third-party companies and technology providers to operate our website, sell tickets, process payments, manage communications, analyze website activity, advertise performances and events, prevent fraud and spam, and provide online services.

We currently use third-party services including the following.

Ticket Tailor

We use Ticket Tailor to sell and manage tickets, event registrations, ticket-related products, and attendee information.

When you purchase tickets or register for an event through Ticket Tailor, information necessary to complete and manage your transaction may be processed through Ticket Tailor’s systems on behalf of South Carolina Ballet.

Brevo

We use Brevo for email marketing, mailing lists, newsletters, transactional emails, event communications, and other patron communications.

Brevo may process information including your name, email address, subscription preferences, and interactions with emails we send.

Stripe

We use Stripe to process certain online payments.

Stripe may collect and process payment information, billing information, transaction information, device information, and other information necessary to securely process your transaction.

PayPal

We may offer PayPal as a payment option for certain purchases or transactions.

When you choose PayPal, your payment and account information is processed by PayPal according to its own privacy practices and terms.

WordPress and Automattic

Our website is built using WordPress and may use services, technology, plugins, or features provided by Automattic and other WordPress-related service providers.

These services may process technical information necessary to operate, maintain, secure, and improve our website.

WooCommerce

We use WooCommerce for certain ecommerce functions.

WooCommerce and related payment, shipping, security, or ecommerce extensions may process information necessary to complete transactions and operate our online services.

GoDaddy

We use GoDaddy for website hosting and related website infrastructure and services.

GoDaddy may process technical information necessary to host, secure, maintain, and deliver our website.

Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information including pages visited, interactions, device information, browser information, approximate location, referral information, and other usage data.

We use this information to better understand our audience and improve our website, marketing, and digital experience.

Google Tag Manager

We use Google Tag Manager to manage analytics, advertising, and other website tracking technologies.

Google Tag Manager allows us to manage tags and measurement technologies used by services such as Google Analytics, Google Ads, Meta, and other platforms.

Google Ads

We use Google Ads to advertise South Carolina Ballet performances, events, programs, and other activities.

Google Ads and related conversion tracking technologies may collect information about your interactions with our website and advertisements to help us measure campaign effectiveness and deliver relevant advertising.

Google Maps

Our website may use Google Maps to display locations, venues, directions, and other geographic information.

Google may collect technical and usage information when you interact with an embedded map.

Google reCAPTCHA

We use Google reCAPTCHA to help protect our website, forms, checkout pages, and other online services from spam, automated submissions, abuse, and fraudulent activity.

reCAPTCHA may collect device, browser, interaction, and technical information to determine whether website activity is being performed by a person or an automated system.

YouTube

Our website may contain videos embedded from YouTube.

When you view or interact with embedded YouTube content, YouTube and Google may collect information about your device, browser, account, and interaction with that content in accordance with their own privacy practices.

Meta, Facebook, and Instagram

We use services provided by Meta, including Facebook and Instagram, for social media, advertising, audience measurement, campaign management, and communications.

We may also use the Meta Pixel and related Meta technologies on our website.

These technologies may collect information about visits to our website, pages viewed, actions taken, device information, and interactions with our advertising.

We use this information to measure advertising effectiveness, understand audience behavior, and promote South Carolina Ballet performances, events, and programs.

TikTok

We use TikTok for social media, advertising, marketing, and campaign measurement.

We may use the TikTok Pixel or related TikTok advertising technologies on our website.

These technologies may collect information about website visits, interactions, device information, and actions taken after viewing or interacting with an advertisement.

Social Media

South Carolina Ballet maintains accounts on social media platforms, including Facebook, Instagram, TikTok, YouTube, and other platforms.

When you interact with us through a social media platform, the platform may collect and process information about you independently of South Carolina Ballet.

Your use of those services is also governed by the privacy policies and terms of the individual social media provider.

Embedded Content

Our website may include embedded content from third-party websites and services, including:

• Videos
• Maps
• Social media posts
• Ticketing tools
• Forms
• Music
• Event widgets
• Interactive content

Embedded content may allow the third-party provider to collect information about your device, account, website activity, or interaction with that content.

Third-Party Websites

Our website may contain links to websites and services operated by third parties.

Once you leave a South Carolina Ballet website, the privacy practices of the third-party website or service apply.

South Carolina Ballet does not control and is not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policy of any third-party website you visit.

Cookies and Similar Technologies

South Carolina Ballet and our third-party service providers use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• Keep our website functioning properly
• Remember preferences
• Understand website usage
• Measure website traffic and performance
• Prevent fraud and improve security
• Measure advertising campaigns
• Understand how visitors respond to advertising
• Support social media and embedded content
• Provide relevant marketing where permitted

Some cookies are necessary for the operation of the website, while others are used for analytics, functionality, or advertising.

You may be able to control or disable cookies through your browser settings or through cookie preference tools available on our website.

Disabling certain cookies may affect the functionality of some areas of the website.

Where required by applicable law, we will request consent before using non-essential cookies or similar tracking technologies.

Information About Children

South Carolina Ballet provides performances, auditions, educational programs, classes, and other opportunities involving children and young people.

When personal information about a child is required for participation in one of our programs, we generally expect that information to be submitted by a parent, legal guardian, or other authorized adult.

We do not knowingly use personal information collected from children under 13 for behavioral advertising.

Where applicable law requires parental or guardian consent before collecting personal information from a child, we will take reasonable steps to obtain that consent.

Parents or legal guardians who believe that personal information relating to their child has been collected improperly may contact us at marketing@southcarolinaballet.com.

How We Share Information

We do not sell our patron, donor, member, or participant mailing lists to third parties.

We may share personal information with service providers when necessary to operate South Carolina Ballet and provide our services, including:

• Ticketing providers
• Payment processors
• Website hosting and technology providers
• Email and communications providers
• Advertising and analytics providers
• Event and program service providers
• Professional advisers, including accountants, auditors, insurers, and attorneys

We may also disclose information when reasonably necessary to:

• Comply with applicable laws, regulations, subpoenas, court orders, or other legal processes
• Protect South Carolina Ballet from fraud, misuse, or security threats
• Enforce agreements
• Protect the rights, property, or safety of South Carolina Ballet, our patrons, artists, employees, participants, or others

If South Carolina Ballet is involved in a merger, restructuring, transfer of assets, financing, or similar organizational transaction, information may be transferred as part of that transaction where permitted by law.

Data Security

South Carolina Ballet uses reasonable administrative, organizational, and technical measures designed to protect personal information from unauthorized access, alteration, disclosure, loss, destruction, or misuse.

Online payments are processed through third-party ticketing and payment systems that maintain their own security controls.

However, no website, electronic transmission, database, or information system can be guaranteed to be completely secure.

You should use appropriate caution whenever submitting personal information online.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information to:

• Provide services and fulfill transactions
• Maintain patron, donor, and Season Member relationships
• Maintain historical organizational records
• Administer programs and events
• Fulfill contractual obligations
• Maintain financial, accounting, and tax records
• Meet insurance or legal requirements
• Resolve disputes
• Protect against fraud
• Enforce agreements

Different categories of information may be retained for different periods.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it in accordance with our record-retention practices and applicable law.

Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights relating to your personal information.

These may include the right to request that we:

• Provide information about personal information we maintain about you
• Correct inaccurate personal information
• Delete certain personal information
• Stop or limit certain uses of your information
• Remove you from marketing communications
• Provide information about how certain personal information has been used or disclosed

These rights may be subject to legal exceptions, record-retention requirements, contractual obligations, and identity verification.

To make a privacy request, contact:

marketing@southcarolinaballet.com

We may need to verify your identity before processing certain requests.

International Visitors

South Carolina Ballet is based in the United States.

Information collected through our website and services may be processed or stored in the United States or in other countries where our technology and service providers operate.

If you access our website from outside the United States, your information may be transferred to and processed in jurisdictions whose privacy laws differ from those in your country.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, technology, service providers, business practices, or legal obligations.

When changes are made, we will update the Last Updated date at the top of this page.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or South Carolina Ballet’s privacy practices, please contact:

South Carolina Ballet
1545 Main Street
Columbia, South Carolina
Email: marketing@southcarolinaballet.com